So a friend of mine talked to me recently about wanting to start a blog. She had all these wide-ranging ideas for content, and I asked her:
What's your goal with blogging? What do you want the blog to do for you? Why do you want to start blogging?
And her answer surprised me.
She said she wasn't looking for new clients. Or even to build her audience. Or to establish her expertise. (All three are already well established.)
She explained that she thought a blog would be the perfect way for her to organize information for her existing clients in a way that streamlined her interactions with them...
One example being that she wouldn't have to answer the same question via email multiple times to different clients - she could simply write up a post that addressed that topic, and share the link to the blog post when asked the question in the future.
And I thought it was a really great use of this amazing new medium.
I hope she'll start blogging soon.
And our conversation inspired me to ask: Why are YOU blogging in the first place?
Is it to build an audience for what you do?
Is it to establish your expertise in your area?
Is it to make a difference in the world in some way?
Is it to provide a service?
Is it to organize information that you want to share?
Is it to have your voice heard?
I think these are all great reasons to blog - but each reason requires different approaches to HOW you blog.
Consider the reasons YOU blog, and please share them with us in comments!
Namaste, and remember to keep it Zen,